Color measurement of alternative cocoa powder – ChoViva from Planet A Foods

  • 7. Jul 2025

Can chocolate without cocoa look – and taste – like real chocolate?

With “ChoViva”, Planet A Foods has developed an innovative, sustainable alternative that not only tastes good, but also looks good. In addition to the sensory properties of texture and taste, the typical chocolate color is also decisive for customer acceptance.

As “ChoViva” does not use cocoa beans, the color is created using roasted grape seed flour – a by-product of wine production. The problem is that this flour is very dark and subtle differences in color are barely visible to the eye. This is exactly where ColorFlex from HunterLab comes into play.

Cocoa Powder Alternative color measurement with ColorFlex from HunterLab

It measures each batch precisely and objectively – even when human eyes reach their limits. If the color is too light or too dark, the degree of roasting of the grape seed flour can be adjusted immediately. This produces a stable, reproducible color result that meets consumer expectations.

The ColorFlex can be easily integrated into the production process: The sample is filled into a Petri dish or glass cuvette, placed on the measuring opening – all it takes is the push of a button. The deviation from the target value appears immediately on the display. Whether laboratory or production – quality assurance can be that simple.

A successful example of how smart technology such as the HunterLab ColorFlex supports the development of sustainable food – sustainably, efficiently and in line with consumer wishes.

 

Would you like to find out exactly how HunterLab supports Planet A Foods in quality assurance?

Download your case study here:

Case study cocoa alternative

Case Study: Measuring method – Color measurement of alternative cocoa powder

Read our case study “Color measurement of alternative cocoa powder” to find out how spectral analysis with the ColorFlex colorimeter optimally supports Planet A Foods in quality assurance.

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Other samples that can be analyzed with the ColorFlex:

The ColorFlex is not only excellently suited for various types of powders and flours, it can also be used to determine the color of pastes, porridges, sauces and other pasty and creamy samples from the food, pharmaceutical and cosmetics industries very accurately.

Find out more about the individual measurements and feel free to contact us if you are interested in a live demo via Teams/Zoom etc. Our application engineers will be happy to show you the device.

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